In May 2015, the State Council announced the Chinese version of the "industrial 4" plan "China made 2025", it is China's implementation of manufacturing power strategy, the first ten years of action.
The ideal of China's manufacturing power can be achieved, China's manufacturing industry in the global competition in the "4" of the world can reduce the gap with the existing manufacturing power and eventually lead, the government provides a good policy environment, and the key is still in China's manufacturing industry in thousands of enterprises. It is said that the existing Chinese manufacturing industry is big and not strong, because of the large number of manufacturing enterprises in China is low, weak innovation ability, in the industrial chain of the unfavorable position. For them, the "industry 4" is the opportunity and condition for the promotion of competition ability, but it is also a major challenge and test closely related to its survival and development. In fact, because of a large number of manufacturing enterprise technology, management and professional talent team is too weak, industry 4 is likely to become a barrier to prevent its survival and to make it out of the standards and mechanisms. "Industry 4" came, how do we do? This is a major strategic issue of concern for many Chinese manufacturing enterprises.
To the industry 4, or to achieve industrial 4, and is not a simple addition to the robot equipment, and promote the digital, no chemical plant, improve the level of information system. It must be closely integrated with the strategic position and business model of the enterprise, and must make it an important way to enhance the long-term competitive advantage and enterprise value. Here, three strategic recommendations:
First, through the transformation of the value chain movement mode of production and manufacturing system gradually to the "industrial 4" progressive.
The so-called value chain movement way, refers to the enterprise from understanding customer needs, product planning and research and development, to organize production supply, to achieve product sales, to provide after-sales service, the entire process of creating value and cycle. Since the industrial revolution, the value chain of manufacturing enterprise has three kinds of forms:
One is mass production. With Ford Motor as a typical example. Its characteristics are: product homogeneity, production scale; according to the "scale economy" law to reduce costs and the competitive advantage of positioning in the "cost leadership". In the demand for rapid amplification of market environment, "mass produced" quickly solve the problem from scratch, so that a large number of cheap products into the ordinary families.
Two is the scale of customization. With the development of social economy, the social structure is more complex than before, and the demand set is increased, and the difference is obvious. In this context, product categories, varieties will also increase, the scale of customization to become the basic way to respond to the market. As can be seen, the "custom" is a personalized, differentiated, flat (customer direct contact with the supplier), but a variety of products on the whole, there is a certain volume of scale, flexible manufacturing, customer order driven value chain model. Typical examples are TOYOTA and DELL.
Three is personalized custom. That is, the "custom" from a certain "scale" to further to a high degree of personalization, differentiation direction of evolution. The most extreme situation is that a customer is a subject, each customer's needs are different; each customer is very small demand that constitutes an order. The structure of the whole value chain and the "size" of the basic has nothing to do with the "range" (variety and orders) related. Manufacturing systems must be highly flexible, must be able to adapt to a wide range of varieties and orders, must be able to achieve high efficiency and quick response to the variety of species. It is the "personalized" stage, "the 4 industry" is a play. There is no need for personalized customization of the urgent requirements, industry 4 will not appear so quickly. Because only a high degree of information, intelligent smart factory to produce a range of economies: a large number of varieties but the manufacturing costs are not increased, manufacturing efficiency is not reduced. A typical example of this pattern is Qingdao's "red" clothing and furniture enterprises "Luxuries delivery" etc..
"Industry 4" came, Chinese manufacturing enterprises how to do?
